Maximising Inclusiveness in Sports and Exercise

Aim

Are you a female over the age of 50 who regularly takes part in sports or physical activities?

MISFIT (Maximising Inclusiveness in Sports through Female-centric Innovation and Technology) is a joint collaboration project between KYMIRA, Ida Sports and VOICE aimed at empowering women to participate in sports and remain active as they age, without fear of pain or injuries. 

The project will build on KYMIRA's award-winning sports apparel solutions, which will be adapted for older females. Alongside this, it will provide population-level insights into injury types and optimum exercise regimes as women get older. MISFIT will translate these learnings to provide a sports advisory service to users. In addition to these innovations, award-winning sports footwear developer Ida Sports will use the service to inform the design of a new range of sports footwear to support women to continue in sport participation as they age.

MISFIT is innovative in making biomechanics monitoring affordable and accessible to a critically underserviced and overlooked market, narrowing the gap in accessibility between the richest and poorest and providing a step change over existing activity monitors which focus on simple physiological health parameters (heart rate and step count).

If you are interested in joining further conversations and activities related to this project, you can join the VOICE MISFIT group to keep up to date.

Image courtesy of the Centre for Ageing Better.

Volunteer Criteria

• Age: 50+
• Female
• Regularly takes part in exercise/sports/physical activities (where you raise your heart rate for a period of ten or more minutes, this would include activities such as running, football, rugby, cycling, group exercise classes, weight training, Pilates, dance classes, tennis etc.)

What will I be asked to do?

In this 10 - 20-minute questionnaire you will be asked questions about: 

• Your exercise and physical activity routines.
• Your opinions on/experience of using and wearing leggings.
• Your experience of using and wearing active footwear (sports shoes).

When and where?

You have until the 12^th August 2022 to complete this online questionnaire.

Will I get anything for taking part?

For completing the questionnaire, you will:

• be entered into a prize draw for a digital £100 love-to-shop voucher.
• unlock access to a discount code for 10% off Ida Sports products.
• have the opportunity to be selected to take part in a follow up focus group where you will test new sports/exercise products and services.