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A photo submission competition with the chance to win up to £250

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Competition Brief

Have you ever been told ‘People like you like things like this’? Recommendations that come in this form are examples of personalisation.

Personalisation practices address you as an individual with unique tastes and preferences, whilst simultaneously saying you are similar to other people. Maybe you are ‘like’ someone else because you ‘like’ the same things. Maybe you are like others in other ways: you have the same interests; you share the same health condition; you like cats, not dogs; you don’t like being labelled. Maybe you’re not like others at all – maybe personalised services feel anything but personal to you. 

How do you imagine ‘People like you?’ What are your experiences of personalisation? When do they get it right and how do you respond when they get it wrong?

Share an image, text, data-based or number-based entry on the theme of ‘People like you’ for a chance to win. Let us know which entry you like best!

People Like You is a research project funded by the Wellcome Trust (grant no: 205456/Z/16/Z).

The competition opens on Monday the 4th of March and will close on the 30th April. Winners will be announced on Friday 31st May.

For more about the project see the People Like You website

Will I get anything for taking part?

First prize: £250; second prize: £75; third prize: £50.

People’s Choice prize: £100

Competition Regulations

You are allowed to make multiple entries. You may be an individual or a group.

You must be the owner as well as the author or originator of all the entries you submit.

A Judges Panel will be appointed by the ‘People Like You’ researchers. During the judging process, all submissions are anonymous.

The Judges Panel will meet and determine the First, Second and Third prize winners, through a viewing session and debate.

Voting by ‘likes’ will determine the winner of the People’s Choice prize. So please vote for your favourites!

The winners will be announced by email to all entrants and on the website. Winners will be contacted before the announcement.

The judges are not required to award any prizes if submissions are of insufficient number or quality.

Voting for the People’s Choice prize will be monitored by the Judges Panel. If we believe that the like function has been abused in any way – such as through the use of automated voting systems – we reserve the right to discount said votes.

Judgement Criteria:

  • Response to the theme and aims of the ‘People Like You’ Project Competition.
  • Creativity and originality.
  • Technical and aesthetic quality of the entry.
  • Composition and framing.
  • Conceptual meaning.

The decision of the Judges Panel is final and not open to appeal. If there emerges any misunderstanding, confusion or complaint, this should be addressed to the Project Coordinator:

The ‘People Like You’ project and the University of Warwick have the right to cancel the Competition at short notice.

The ‘People Like You’ project and the University of Warwick cannot be held responsible for any liability or costs in relation to the image – its production, storage, preservation, use or mis-use by any involved persons. All storage and preservation will be conducted in line with the University of Warwick data storage policy.

The Competition Coordinator reserves the right to disqualify irrelevant, inappropriate or offensive submissions. The ‘People Like You’ project maintains the right to investigate the authenticity or lawfulness of an image, or exclude an image if credible questions are raised. The Competition carries no liability (financial or otherwise) for missing or failed submissions of any kind. The full list of submissions received by the Competition will remain confidential.

The submitted entry will become a part of the ‘People Like You’ Project Competition Archive. Whether it is awarded a prize or not, it may be used for exhibition or publicity purposes. If used, the author/owner will always be credited (if permission is given to do so), and it will only be used within the research framework of the ‘People Like You’ Project Competition.

This means that on submission all entrants will relinquish their exclusive copyright ownership of the image, and cannot commercially sell the exclusive ownership of this image – as the ‘People Like You’ Project will always retain limited rights over its use. However, the author/owner remains able to use the image for their own publication or other limited use or sale of such. 

By submitting to this competition, the entrant agrees that their entry (only as supplied) may be used for purposes of announcing and publicising the Competition and other ‘People Like You’ Project events or activities, both to the University community and to the general public. This includes any medium of communication, including social media.

The entrant agrees that the submitted entry may be displayed in a variety of formats and through a variety of media, in detail or whole, within the stated aims of the ‘People Like You’ Project Competition.

If formal copyright or ownership agreements are required, then they will adhere to the format currently used by the Warwick Arts Centre’s Mead Gallery and the University of Warwick’s Art Collection.


By submitting an entry you are also consenting to the use of your personal data for the purpose of contacting you in relation to the competition and the possibility of future involvement in the PLY research project.


This means that:

  1. The University will process the following personal data for the above purpose: name, email address, title and description of entry.
  2. Store your contact details on its database in case the University needs to contact you for the above mentioned purpose.
  3. Process your personal data within the EEA.
  4. Retain your personal data for a period of 3 years.
  5. The University will only disclose your personal data to third parties where there is a lawful basis.
  6. You have the right to withdraw your consent at any time by contacting the Project Coordinator.
  7. The University will hold your personal data securely and keep it confidential at all times. The legislation gives you the right to access information held about you. Your right of access can be exercised in accordance with data protection legislation. Your rights under the legislation can be found at:

Questions, comments and requests regarding the use of your personal data can also be sent to

This consent form and any dispute or claim arising out of or in connection with it shall be governed by and construed in accordance with the law of England and Wales.

PHOTO COMPETITION: People Like You Discussion

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  • Ian Fairclough
    9th March 2019

    "People Like You" !!!!!!!!!

    Who am I ????????????

    When someone says "Have you ever been told ‘People like you like things like this’? Recommendations that come in this form are examples of personalisation - WRONG - It means someone is trying to sell you things that you never thought you needed and you don't really want.