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PACTMAN: Trust, Privacy and Consent

An opportunity to take part in a focus group about privacy and consent in technology.

  • Multiple Dates
  • Workshop
  • Influence

PACTMAN seeks to develop the world’s first comprehensive system for privacy and consent management in environments with sensing (data collection/transmission) capabilities.

For this study, the researchers are seeking to understand participants’ attitudes to personalised information presentation:

  • how comfortable they are with the idea of getting personalised information
  • what they believe they might gain from personalisation
  • how these attitudes differ between different user groups 

This will provide useful information about important benefits to preserve in the development of future personalisation technologies, and will provide important context against which the potential “downsides” of personalisation (e.g. complications in providing consent, risks to privacy) can be reasonably evaluated.

The researcher is interested in speaking with people with a range of technological capability.

Researcher: Dr Bran Knowles


The aims of the focus groups are:

  • to identify potential benefits of and concerns about content personalisation that may be used to guide the development of systems that are beneficial and that users are comfortable with
  • to identify differences in perceived benefits/concerns related to content personalisation across compared to younger users
  • to identify sources of tension between benefits of personalisation and downsides of personalisation, and insight into these might be resolved through design

Volunteer Criteria

The researchers would like to speak with people aged 65 and over.

What will I be asked to do?

Participants will be required to attend a 1 hour focus group to talk about the benefits and concerns of content personalisation.

The researchers will explain what they mean by personalisation. This will be followed by a survey and feedback and discussion about the benefits of personalisation. The group will then discuss any concerns and general attitudes to the idea.

When & where?

There will be four focus groups on Wednesday 20th September. Participants are only required to attend one. Please specify the time(s) you are available when applying to take part. The starting times are: 11am, 12:30pm, 2pm and 3:30pm.

The focus groups will take place on the Second Floor of the Biomedical Research Building at the Campus for Ageing and Vitality.

Will I get anything for taking part?

 Participants will receive a £10 voucher for taking part.


  • Room 2.33 Second Floor Biomedical Research Building
  • Campus for Ageing and Vitality, Newcastle University
  • Newcastle upon Tyne
  • NE4 5PL

PACTMAN: Trust, Privacy and Consent Discussion

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