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NU-Food Online Supermarket

An opportunity to take part in a project about food choices.

  • Research Participant
  • Participate


As part of ongoing research into food choices, a team at Newcastle University are looking at what food and drink items people choose in a supermarket. Newcastle University is developing an online supermarket.

Volunteer Criteria

You must be based in the North East of England and be able to collect your shopping from Newcastle University.

What will I be asked to do?

You will be given an anonymous log in code for an online supermarket and a virtual budget (£25) to purchase food and drink you would buy in a normal food shop.

You will also answer some questionnaires online after you have done your shopping.

You will be asked to do this twice in a fortnight period (once per week).

In the third week, you will be asked to collect your groceries from the Agriculture Building at Newcastle University.

When and where?

You can log in to the online supermarket at a time that is convenient for you - anytime between Monday 9am and Saturday 11:59pm during the weeks you are taking part.

Food collection will be from the Agriculture Building, Newcastle University.

Data collection will begin in May 2019 and end in June 2019.

Will I get anything for taking part?

When you collect your shopping you will receive £5 as a thank you for taking part, as well as your food and any change from your shopping trip.


  • Agriculture Building
  • Newcastle University
  • Newcastle upon Tyne
  • NE1 7RU

NU-Food Online Supermarket Discussion

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  • Jacqueline  Brown
    12th July 2019

    Really pleased to have taken part even though the pick up was very stressful for all

    Natasha A
    12th July 2019

    Thank you for participating! I understand that you came on our first day of distribution with the new team learning on the job. Since then we've worked extremely hard to improve our distribution processes in order to significantly decrease the collection time.

    We've certainly learned a lot, so hopefully future studies will benefit from an improved collection process.