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Consumer perceptions to time-temperature indicator technology and their effect on household food waste
Overview

This is an opportunity to share your views on food wastage and TTI technology.

  • Multiple Dates
  • Workshop
  • Influence

Aim

Time-temperature indicator (TTI) smart label technology works by reacting with the atmosphere and changing colour based on the freshness of a food item.

For this reason it is deemed to be a more accurate guide on food freshness than date labels, and is being trialled as a replacement. There is a possibility therefore that these labels have the potential to reduce household food wastage. However, at present, it is not clear how UK consumers understand this technology.

This research aims to understand the public perception and attitude to TTI technology and its application to food items to thereby assess the suitability of this innovation as a tool for household food waste reduction.

Volunteer Criteria

To take part you must be aged 65 or over and be involved in the food shopping and/or preparation for your household.

What will I be asked to do?

You will be asked to attend a focus group and discuss food waste and TTI technology.

After the discussion you will be asked to complete a questionnaire.

To book your place at one of the focus groups, please contact Maya Wren - m.wren2@newcastle.ac.uk

When & where?

There are four focus groups - you only need to attend one.

  • Monday 16th July - 11:30-1pm
  • Tuesday 17th July - 11:30-1pm
  • Wednesday 18th July - 5-6:30pm
  • Thursday 19th July - 11:30-1pm

They will all take place at NU:FOOD, Newcastle University campus.

To book your place at one of the focus groups, please contact Maya Wren - m.wren2@newcastle.ac.uk

Will I get anything for taking part?

You will receive a £10 Eldon Square voucher for taking part and refreshments will be provided.

Location

  • NU-Food, Agriculture Building
  • Newcastle University
  • Newcastle upon Tyne
  • NE1 7RU

Consumer perceptions to time-temperature indicator technology and their effect on household food waste Discussion

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