Older women are being exploited by IVF clinics "trading on hope", the fertility watchdog has warned.
Sally Cheshire, chairwoman of the Human Fertilisation and Embryology Authority (HFEA), told the Daily Telegraph some private clinics were using "selective success rates" to target older women.
IVF is less likely to be successful as a woman gets older.
Since 2004 the number of women in their 40s undergoing fertility treatment has doubled to 10,835 in 2017.
The latest HFEA figures show that, among those using their own eggs, out of 2,265 embryo transfers in 2017, just 75 women aged 43 to 44 ended up with a baby.
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