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Transatlantic exchange to grow ageing market

A transatlantic exchange is building on the North East’s expertise in ageing, nutrition, digital science and tech.

The dynamic founder of the Massachusetts Institute of Technology AgeLab, Professor Joseph F Coughlin is on a five day visit starting on the 4th February to develop the strategic partnership with the regions innovators.

His multidisciplinary research program at MIT is created to understand the behaviour of the 50+ population, the role of technology in their lives, and the opportunity for innovation to improve the quality of life for older adults and their families.

During his stay, he will learn about the region’s knowledge and expertise in ageing, data science and urban partnerships from Newcastle University’s National Innovation Centre for Ageing (NICA) and Newcastle City Council who are jointly hosting the visit, alongside the Innovation SuperNetwork and the Newcastle Hospitals NHS Foundation Trust.

Meeting with city leaders, he will discuss plans for a ‘Longevity Economy’ summit to be held in the city later this year, which will consider the economic opportunities of an ageing population

Northern Powerhouse

Newcastle University is one of the leading research-intensive Russell Group Universities in the UK. It has major research strengths in Cities, Culture and Creative Arts, Energy, Ageing and Health, and Data Science.

It is devising a new model for developing, testing and bringing to market products and services that will improve quality of life – work that resonates with that of Professor Coughlin.

With co-investment from the UK Government, Newcastle University launched NICA and NICD (National Innovation Centre for Data). Both will be based on Newcastle Helix, a £350m flagship development being delivered as a partnership between Newcastle University, Newcastle City Council and Legal & General.

Dr Michael Capaldi, Dean of Innovation and Business at Newcastle University says: “Our innovation centres offer exciting opportunities to improve the quality of life for older people in the coming years.  AgeLab at MIT have played a significant role in raising our understanding of how we can better serve our ageing community, and we are excited about the possibility of working more closely with them to tackle today’s global challenges.”

NICA will be showcasing the work of VOICE which captures the public’s vast insights, experience and ideas about what is needed, and works with businesses to develop a wide range of products and services to meet consumers aspirations for healthy ageing.

Dr Lynne Corner, Director of VOICE, said: “We’re at last beginning to see recognition for the potential of the longevity economy and appreciate the massive economic benefits arising from this huge global market, driven by the sheer size of the number of people aged 50 and older. We are really excited about the opportunity to see VOICE operating in the US – both Boston and Newcastle have significant facilities and expertise to drive much needed innovation”

 

To read the full article please visit the Newcastle University website.

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