Cancer Research UK’s Right Now campaign features a series of powerful and emotive TV adverts as well as radio, billboard and digital ads across the UK.
The awareness and fundraising campaign features real people telling real stories, with photography and documentary-style film footage captured at Newcastle Hospitals NHS Foundation Trust.
The campaign highlights how Cancer Research UK is working to beat cancer right now and invites the UK public to take action in the fight against the disease.
Lisa Millett, Cancer Research UK spokesperson for the North East, said: “We’re so grateful to Dan and his family for sharing their story and to Dr O’Donnell for bringing the research to life in the filming.
“We’d also like to thank staff at the Newcastle Hospitals NHS Foundation Trust and Newcastle University. Our campaign aims to shine a light on the men, women and children facing cancer every day as well as the doctors, specialists, nurses and support staff who provide invaluable treatment, care and support.
“Cancer Research UK’s doctors, nurses and scientists are working hard to find new ways to prevent, diagnose and treat the disease. We hope these films will inspire people to take action, right now, and play their part in helping to beat cancer sooner.”
Dr O’Donnell, who is an Academic Clinical Lecturer and Honorary Subspecialty Registrar and Training Fellow at Newcastle University, graduated from medical school in 2005 and since then has dedicated her working life to finding out more about cancer, in particular ovarian cancer from her base at the Northern Gynaecological Oncology Centre at the QE Hospital.
Dr O’Donnell, who lives with husband James and daughter Emilia, 2, in Gosforth said: “Cancer is such a challenging time in anyone’s life and I feel so privileged to be able to help people with their care and treatment.
“It’s easy to think research just happens in a lab, but it’s much more than that. It’s all about caring for someone and striving for the best for each person that you meet. Without research everything else is standing still.
“I’m driven to do better next time and am always looking to see how we can do more. I’m so pleased to be part of the Right Now campaign. Just like I say in the film, no one person can cure cancer by themselves. It’s about us all - doctors, researchers, the public - coming together to help people like Daniel beat the disease.”