Create the future of ageing with us.
By 2050 more than 2 billion people world-wide will be aged over 60...
“VOICE identifies the unmet needs, priorities & aspirations of the public related to healthy ageing & longevity economies. VOICE members work in partnership with businesses to de-risk innovation, utilising the immense knowledge & experience of the public through the journey - from a good idea to a commercially available product or service.”Professor Lynne Corner / COO of NICA & Director of VOICE
VOICE / De-risking Innovation
NICA: Adding intelligence to ageing & longevity
VOICE is part of the UK’s National Innovation Centre for Ageing – a world leading organisation supported by an initial investment from UK Government and Newcastle University – to help co-develop and bring to market products and services which create a world in which we all live better, for longer. We bring together cross-competence professionals and researchers, commercialization experts, scientists, innovators and technologists working closely together with the public in a seamless way, exchanging their intelligence and backgrounds.
Together we have developed a novel approach - named Ageing Intelligence® - leveraging the experience, skills and expertise of older
adults, alongside people of all ages and backgrounds, together with their stakeholders, while harnessing big data.
Our role as a Global Observatory allows us to be uniquely positioned to help enterprises to capitalise their return-on-society and return-on-business in the longevity economies, generating new thinking and actions.