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Harnessing Human Experience + Intelligence

VOICE is a unique organisation, comprising a large network of citizens across the UK and internationally. Members contribute immense insights, experience, ideas and vision to identify unmet needs and opportunities, to drive innovation for ageing and improve health research.

We are part of the UK’s National Innovation Centre for Ageing – a world leading organisation – helping to co-develop and bring to market products and services which create a world in which we all live better, for longer. NICA+VOICE have developed a novel approach - named Ageing Intelligence® - leveraging the experience, skills and expertise of older adults, alongside people of all ages and backgrounds, together with stakeholders, while harnessing big data.

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The era of Ageing Intelligence®

VOICE + NICA are leading dialogue with citizens on what is needed for healthy ageing, market analysis and trends, and co-designing, co-developing and, with our business partners, getting to market desirable products and services to transform lives.

If you're a business looking to explore how you could benefit from working with VOICE + NICA, and to find out about our novel approach - named Ageing Intelligence® - click below.

For Innovators

Tina's Story / The VOICE Member Experience

Improving the impact & relevance of health research

VOICE supports researchers to conduct meaningful patient and public involvement (PPI). VOICE is a community of patients, carers and members of the public contributing their lived experience to identify priorities and unmet needs, but are involved in all stages of the research cycle. The unique VOICE approach means that citizens are genuinely involved and valued in knowledge exchange with research and industry.

If you're a researcher, or represent a research institution, click below to find out more about how we can support your projects.

For Researchers